Manages all aspects of the global trademark portfolio for Krispy Kreme Doughnuts. We assisted the company in expanding its operations into dozens of new countries in Europe, Asia and the Middle East, which involved (among other issues) securing registrations for and protecting translations and transliterations of the company's primary marks. In addition to clearing and registering new marks and maintaining existing registrations, we have assisted the company with licensing its marks and have managed trademark-related disputes for the company in numerous countries throughout the world.
